SEE OUR PRIDE FEEL OUR PASSION SHARE OUR VISION Patron: HRH The Duchess of Cornwall
Students live in a friendly and caring community which is committed to their safety and welfare. Students receive outstanding Health &
Well-being support specifically designed for dancers.
We are proud to be a world class centre of excellence for the training and education of classical ballet dancers where graduating students are prepared to secure contracts with national and international ballet companies. Teachers come from successful professional dance backgrounds and teach with passion and commitment.
A student-focussed learning experience maximises each studentís potential in learning, living and dancing skills. The positive learning environment and high expectations prepare our graduates for life in the very best national and international ballet companies.
Elmhurst in Association with Birmingham Royal Ballet is a world renowned centre of excellence for the training and education of ballet dancers. Students are equipped with the skills, resilience and creativity to succeed and make a difference in the professional dance world and beyond.
Our Your Place for Dance campaign positions this world class ballet school in the world class city - a unique and pioneering school in a city known for its diverse cultural offering, innovation and opportunities.
Based in Edgbaston, one mile from Birmingham’s vibrant city centre, With many major dance and arts organisations located close to the school and as high profile sports and cultural events, international businesses and transport infrastructures turn to the region, Your Place for Dance highlights Elmhurst’s standing in the dance sector and also places the school in the city it calls ‘home’.
For the campaign, the school worked with Louise Gale Design and Birmingham-based photographer Ian Winstanley and reached out to city organisations for their support. Mailbox Birmingham, Selfridges Birmingham at Bullring, The Big Peg in the Jewellery Quarter and Birmingham Botanical Gardens all jumped on board.
Four of our Upper school students were photographed in the popular locations: Amelia Hancock graces the steps of Mailbox Birmingham – a stylish shopping, lifestyle and restaurant destination and home of BBC Birmingham; Harvey Evans leaps in front of Selfridges Birmingham, part of the city’s famous Bullring; Janice Felices lights up the city skyline from the roof of The Big Peg in the historic Jewellery Quarter; and James Lovell defies gravity in the 15-acre Birmingham Botanical
Gardens, a neighbour of the school in the premium Calthorpe Estates.
Jessica Wheeler, Principal of Elmhurst Ballet School, said: “Your Place for Dance is an important and timely campaign that shows some of our incredible students in city locations. In the UK, Elmhurst graduates work with Birmingham Royal Ballet, Northern Ballet, Scottish Ballet, Ballet Black and Rambert and further afield with dance companies in the USA, Japan and across Europe. We hope the campaign shows potential students that the world really is
their oyster if they come to Elmhurst Ballet School in the City of Birmingham.”
David Pardoe, Head of Marketing, Retail and Tenant Engagement at the Mailbox, added: “We had no hesitation in taking part in this photo shoot and were delighted when Elmhurst Ballet School approached us as one of Birmingham’s iconic locations for their campaign. The school is doing great things in this incredible city, and we’re absolutely thrilled to be part of such a special and expanding creative project.”
We managed to capture some of the action that went on behind the scenes, to create our best and most innovative campaign to date!